Dr. Gurmeet Singh is Associate Dean, Research and Graduate Affairs, Faculty of Business and Economics, The University of The South Pacific, Suva, Fiji. He has previously served as Assistant Professor in Department of Management, Addis Ababa University, Addis Ababa, Ethiopia. Dr. Singh has over 18 years of experience in teaching, research and consultancy. He has published a number of research papers and articles in refereed international journals and has contributed and presented papers in leading international conferences held in different parts of the world.Dr. Singh is also serving as reviewer for many international journals and conferences. Dr. Singh has also enriched his professional expertise in distance education by completing internationally accredited E-Learning courses and by handling distance education courses in the area of management and business. His teaching, research and consulting interests include marketing, international marketing, consumer behavior, advertising management, customer service & customer satisfaction, e-governance, E-Learning, Innovations higher education and entrepreneurship.